Search Engine Optimization
Search Engine Optimization is tough. Google is constantly changing their ranking factors – tactics which would have helped your site yesterday will actually harm you today – and may even result in severe penalties. To succeed, you need to hire SEO professionals who are up to date on all of the changes to Google’s algorithm. Hiring the wrong SEO professionals can be catastrophic for your website, and business.
With Quantak’s SEO outsourcing solutions, you’ll work with search engine optimizers who are up to the task. Our optimizers pride themselves on their all-encompassing knowledge of how to get Google to value your website.
Our SEO strategies consist of:
- Robust keyword research utilizing advanced SEO tools
- Keyword optimization on every section of your site
- Making sure that all of your website’s important information finds its way into Google’s index
- Technical “under the hood” SEO activities, where we make sure your site is structured in a way that search engines understand
- Identifying opportunities for high quality backlinks from other websites, which will increase the trustworthiness of your site in the eyes of search engines
Most importantly, we know what not to do. Putting your website in the hands of an amateur search marketer will lead to a lot of wasted time, and can even cause your website’s rankings to drop.
With our robust SEO knowledge, we’ll create an SEO strategy which will help your website thrive.
PPC (Pay Per Click) Management
Pay per click (PPC) advertising is all about positive return on investment and cost effectiveness. When you outsource your PPC campaigns through Quantak, you’ll get both.
- You’ll receive an efficient PPC campaign which will be built with conversions in mind. We’re not just getting traffic to your website – we’re helping you increase your bottom line.
- Through Quantak’s outsourcing solutions, you’ll receive this service at exceptionally low costs.
Here’s What Sets Our PPC Solutions Apart:
PPC advertising seems simple. You sign up, create an ad, and your website can be at the top of Google’s search results in a matter of hours. Sounds great, right?
Actually, it’s not that simple. Google makes a fortune off of amateur pay per click advertisers who aren’t familiar with the fine points of running an efficient, well-structured PPC campaign. This results in high costs per click, untargeted traffic and a lot of wasted money.
Quantak’s PPC managers won’t let that happen. We’ll utilize the most advanced PPC techniques to ensure that you’ll benefit from the highest possible return on investment. We are positively obsessed with the metrics which truly matter to your business, such as:
- Making sure that your campaign is only getting traffic from search terms which are likely to lead to conversions
- Valuing conversions above all else
The marketplace is flooded with PPC service providers who are not up to date on the strategies and tactics which are necessary to run a successful campaign. Don’t make the mistake of handing over thousands of dollars in fees and ad spend to a marketer who will simply throw your money down the drain.
Social Media Management
Did you know that nearly half of all marketers have secured a paying customer thanks to LinkedIn? Get ready to flap your wings because Quantak will turn your company into a social butterfly. Our social media management experts know how to keep your company’s online presence fresh, timely, and profitable. Every time there is a new post, question, or comment, we are notified immediately so we can respond quickly and accurately. We engage the public based on the latest trends in your industry. Social media management experts at Quantak schedule posts ahead of time on all the appropriate social media networks so we don’t miss a beat. Also, we customize our posts based on each user’s location, language and interests. Quantak sets up and manages accounts with the following social media platforms:
At Quantak, reaching out is only half the story with social media. Quantak ensures your potential customers and clients are also reaching in, toward you. With our quantitative analytics software, we can track the success of your social media efforts, providing hard numbers to monitor the strengths and weaknesses in your networking. We zero in on the areas of potential growth and work tirelessly to deliver results.
Conversion Rate Optimization
Develop your business potential with top class conversion rate optimization (CRO). The goal of CRO is to convert more potential customers into paying customers. There are numerous strategies required and Quantak provides them all. First, we will evaluate your key performance indicators (KPIs) to ensure they are performing optimally. Then we look into the meat of the issue: how to convert more visitors on your business website. Finally, we test and analyze the new website to guarantee that we have successfully optimized it.
Here are some ways we implement CRO strategies to improve your company’s website:
- Ensuring simple user experiences, like displaying readily apparent calls to action
- Improving your search engine optimization (SEO) with the right keywords and meta data
- Evaluating whether your graphics are relatable, intriguing and pleasant
- Editing your web copy to market the appropriate audiences and promote your brand
- Updating your eCommerce site with shopping carts and live chat customer service help
Excellent conversion rate optimization not only increases your sales, but boosts your exposure and search engine rankings. Let Quantak bring in more customers so you can focus on pleasing them with your services.
Content Marketing & Online PR
Did you know that content marketing is reported to generate triple the number of leads as conventional marketing, but costs companies 62% less? Content marketing is a world unto itself. It’s graphic design, web copy and development, SEO, brand design, social media and more all thrown together. Like any winning recipe, successful content marketing requires the right ingredients at the right time. At Quantak, our content marketing team works with you to develop a strategy aimed at reaching out and roping in customers to develop long-term, mutually beneficial working relationships.
Quantak’s content marketing services include:
- Infographics like charts, maps and polls
- Video tutorials
- White papers
- Press releases
- Buyers’ guides
- E-mail marketing
The key to content marketing is stepping into the shoes of your consumer. Which tools and what information will speak to your target audience? Which CRO methods deliver objective results? Our content marketing professionals present a holistic view of your business and we don’t go live until our Quantak web analytics team gives us the green light.
Marketing is a numbers game. The amount of money and time invested in your company website is irrelevant if no one takes the bait. At Quantak, our web analytics teams apply complex algorithms to measure various factors indicating the strength of your web presence. For example, we can evaluate whether a new plug-in or application has increased web traffic to your site and by how much.
There are two types of web analytics:
- Off-site web analytics measures the amount of buzz your business website generates on other sites like blogs, social media outlets and customer review platforms.
- On-site web analytics quantifies the success of your internal company website by investigating factors like how many purchases originate from your landing page, as opposed to subpages.
We evaluate your key performance indicators (KPIs), which vary among industries, as well as the number of website visitors and pageviews you receive in any given time frame. Quantak web analytics professionals recognize the importance of measuring these numbers with certain variables at play. For example, an eCommerce website during the first 2 weeks of December should have very different web analytics results than during the first two weeks of April. Let Quantak crunch the numbers and increase your web success while you focus on delivering quality goods and services to your customers.